How to Blog Authentically

Why do you blog?

Why do you write?

Take a moment to truly answer the above questions. For me, I first started blogging back in 2004 as an online journal. Followed by a way to connect with families while we were living abroad. Now, it’s a home for self-reflections and means to share.

As bloggers, we all have a unique voice and our very own reasons why we blog. Your answers may be different than mine and that is completely OK too!

Some people – myself included – managed to bring in some income from blogging and who doesn’t love that? Although there was an internal war inside me when I first started monetizing Scoops of Joy back in the old days.

Where do you draw the line?

How do you prevent self-sabotaging your authenticity with paying clients?

In times, I have come to a better understanding of where I stand, where I am comfortable at and keeping my voice remains mine alone. I have seen bloggers who write every review available and their blog lost the voice…lost what makes them unique simply because they decided to choose to monetize the heck out of their blog.

Again, the choice is yours, what you are willing to do with your blog. Simply saying yes to all review offers or to choose to blog with integrity. I choose the later. Choosing to only work with brands that I actually enjoy and have tried, saying no to advertising agencies who clearly did not read my PR Page, who didn’t even know my name. Doing this allows me to maintain that space to be truly authentic.

Of course, I’ve made mistakes too along the way. The face of online marketing has changed and bloggers these days plays crucial parts in driving it.

How to Blog Authentically

How to Blog Authentically

Below are some of the things I’ve learned over the years as bloggers on how to stay authentic.

  • It’s OK to say NO!

Either it is a product that you don’t believe in or goes against your values. your blog is your space, your home and you have every right to say NO to brands. Every ‘home’ have its own house rules and mine is clearly stated on my PR Page. Trust me, a good company/brand will appreciate your honesty when you thanked them for the offer and politely said it is not the right fit.

  • Stay True to Your Voice

How often you received a Press Release from a company/brand expecting you to copy everything word for word? For me, personally, my blog is not a magazine or newspaper in which Press Releases gets reprinted. That’s why I am not accepting pre-written sponsored post too. My voice is different, my voice is uniquely mine alone and I intended to keep it that way.

  • Write What You Know

Write about something you are passionate about, something you care about. This will not only give power to your authenticity but it will also make you credible. I won’t write about breastfeeding because I am not an expert, I don’t write about financial planning because that’s not my expertise. What I know of are the topics closest to my heart: lifestyle, traveling, self-improvement and single motherhood.

  • Value Your Work

Once, I received an email from a company asking for my price list for a sponsored post. I replied and told them my rates. What I received in return was an insult calling me on putting such price on my work. While other brands I’ve worked with happily pay me without even a negotiations. My work – on this blog – has always been done in the highest quality possible. I put a lot of time and effort into crafting just one post and I valued them. Not everyone will appreciate your work but the right people will. Don’t devalue your masterpieces.Of course, ¬†you could always leave some room for negotiations.

How about you? How do you maintain your authenticity? Let’s discuss.



  1. August 30, 2017 / 8:24 am

    Thanks for keeping it real. It’s hard in these days of SEO and sponsored posts. It is OK to say No. x


  2. January 5, 2018 / 9:00 am

    Somehow I did all those points. To some point the agencies might think I am picky and over rated but that is my act of statement of awareness that writing is another ‘crafting’. Glad to know there are people on the same boat.

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